FASHION & MEDIA / SELECTED FILES
Care makes
the cover.
From print and film to the stage, A BI JIA meets a new generation of fashion expression.
Editorial collaborations
EDITORIAL PARTNERS
A conversation between hair and the city
Personal care, styled as fashion
FACES / KOL FRIENDS
Beyond the camera.
In their own words.
Zhang Yu / Styling creator
"In my bathroom, it feels like a black accessory."
MIMI / Visual artist
"The scent speaks softly, which makes its presence all the more noticeable."
TIMELINE / BIG MOMENTS
The "GISELE 07" repair collection launches, with a complete set of product visuals built around an editorial theme for the first time.
The city culture archive project launches, with its first stop focused on public spaces after dark.
A BI JIA × an independent styling studio: a limited travel-size collaboration launches.
COLLABORATION / LIMITED
More than merchandise. The next way to use it.
